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Click the magnet to hear the whole wiener song.
Don't blame us if you sing it all day, though. |
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Chances are you finished that jingle long before you got this far. Those wiener ads had magnetic stickiness. And, yours can have it too.
It's not about jingles, or clever catch phrases. It's not about celebrity. It's not even about TV or radio or direct-mail.
It's about endowing your messaging with an energy that powerfully connects with the life experiences of your customer. Magnetizing messages is the art of mixing words, tempo, triggers and other elements so they can fly through the air and stick to your customer.
Every messaging element should have this quality. In a perfect world they do. In this world, however, it sometimes takes more than one attempt to become fully magnetic. It comes down to knowing your customer's language.
Oh, and when you're done with that hot dog song, try this one: "My bologna has a first name. It's O-S-C..." |
